LiveU has enabled one of this year’s London Marathon runners to livestream his event as a Multiple Sclerosis sufferer, showcasing the challenge and raising funds for The MS Society and Mind UK.
The live video streaming and video transmission solutions provider supplied runner Joe Ramsden with its LU300S 4G/5G field unit for the event, as well as LiveU Studio, the company’s cloud live video production service, enabling his entire run to be 360° live streamed.
Transmission TX supplied the camera and audio with The Grip Company developing a purpose-built rig, designed to spread the weight while taking cable placement into account, said the company.
Ramsden said, “I had it in my mind I wanted to run. And I wanted to try and find a way of showing what it looks like when people are having a really rough time; that it’s okay to be struggling and we shouldn’t hide away from those things. Running this marathon brings this together with me being the example. It didn’t look pretty me doing this and I had a really, really rough time. But I got through it. I wanted to inspire people. Your typical Instagram post this wasn’t.”
“The 360° camera is very cool and the benefit of people being able to control what they are looking at is brilliant, allowing people who will never be able to do this because of their life circumstances to really get a sense of what it’s like,” he added. “This also meant live streaming it because had this been filmed and edited, that immediacy and sense of being there would have been removed; it had to be live to bring those raw emotions to the screen.”
Matt Stringer, sales director at LiveU, said: “It’s not very often you are contacted by someone like Joe with the challenges he faces and what he wanted to do. In a heartbeat I knew we could help and we are very, very pleased to do so. Watching him battle his way through what was clearly a difficult journey really touched us at LiveU and we are proud to support you Joe. Well done, Joe. Really well done,”
