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Felix & Paul Studios to capture Artemis I launch in 8K, 360-degree virtual reality

Company is aiming to give viewers a "one-of-a-kind" front-row seat of the maiden flight in NASA's mission to return to the Moon

Canadian immersive production studio Felix & Paul Studios is to livestream NASA’s first big step in its planned return to the Moon.

The company will livestream the Artemis I launch, currently expected to take place in August, which it says will give viewers a one-of-a-kind front-row seat from the launch pad.

Artemis I is an unmanned, maiden flight of the integrated Space Launch System rocket and Orion spacecraft which will venture thousands of miles beyond the Moon to verify system performance in hopes of bringing astronauts back to the lunar surface by 2024.

Felix & Paul Studios intends to capture Space Explorers: Artemis Ascending in 8K, 360-degree virtual reality and livestreamed on a number of platforms, including Venues in Horizons World, Facebook 360, and 5G 360 streaming platforms of telco partners in specific territories.

“The Apollo missions were televised worldwide in black and white, but the Artemis generation will experience the upcoming Moon missions, and future Mars missions, in an immersive and experiential way,” said Felix Lajeunesse, co-founder and creative director of Felix & Paul Studios.

“This first immersive livestreaming is part of our ongoing mission which started with our Space Explorers series, to bring the public along for the ride on humanity’s next giant leap in human space exploration.”