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Drone technology and 360-degree cameras used on Eurovision postcards

The 37 postcards feature 111 different locations, with local production crews used where possible

The BBC has unveiled some of the ‘postcards’ that will be broadcast as part of the Eurovision Song Contest 2023 next month.

The postcards will help introduce viewers to each participating act, and have been created using pioneering drone technology and 360-degree cameras to take viewers between locations across Ukraine, the UK, and each participating country.

Stonehenge as filmed by a drone

In each postcard, the three locations from each country are connected by the same theme including parks, castles, street art, ports, colourful buildings, beaches, rivers, and lakes, said the BBC.

The 37 postcards feature 111 different locations.

Windfall Films were commissioned following a competitive tender to produce the postcards. They worked in collaboration with Ukrainian film production company 23/32 Films, who organised shoots and secured aerial filming permits for the portions of each postcard featuring locations in Ukraine. Local production crews were used where possible, said the BBC.

360-degree image of a street in Ukraine

Rachel Ashdown, BBC lead commissioner for Eurovision 2023 said: “The creative concept for the postcards is much anticipated by fans every year.

“They are the perfect way to introduce each act to the combined 160 million people watching across the globe, and I can’t wait for audiences to see this year’s offering when they air in the Semi Finals and Grand Final.”