Google has acquired FameBit in a deal designed to drive more revenue from YouTube and enable individual content creators to increase profit.
The technology platform helps content creators work with brands through sponsorship and paid promotion.
FameBit was set up as 'a marketplace for content creators and brands to find each other', and, according to the company, it has since seen seen brands and creators use its platform to create over 25,000 branded videos, generating over two billion minutes of content.
FameBit founders David Kierzkowski and Agnes Kozera posted a blog following the announcement, stating that they, "couldn’t be happier" with the acquisition.
They said, "Every day we see more brands grow, transform and build closer connections with customers, while helping creators turn passion and influence into successful careers.
"With Google’s relationship with brands large and small, and YouTube’s partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever.
"Now that we’re aligned with Google, we can’t wait to see what the future brings."