3 Screen Solutions (3SS) has added YouTube as a partner to its 3Ready video entertainment platform and ecosystem.
The deeper integration of YouTube’s Recommendation API into 3Ready will enable video service providers and carmakers to cherry-pick from among the vast array of YouTube content to deliver to customers, said the company. It includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.
Nordic TV and streaming company Allente will be among the first to leverage the integration, which will enable it to visually curate YouTube content including curated lists for its customers.
With 3Ready Control Center, service providers can efficiently manage and optimise UI/UX in a unified way across STBs (Linux, RDK and Android TV), Smart TV, web, mobile devices, and in-car entertainment screens, added the company.
“We’re extremely excited that YouTube has selected 3SS as partner to scale YouTube across operator and carmaker platforms. Our trailblazing integration enables service providers including car OEMs to seamlessly curate content that people love across screens,” said Pierre Donath, CPO & CMO at 3SS.
“With 3Ready, our operators benefit from dramatically reduced integration and certification efforts, and with the integration of YouTube Recommendation API it’s easier than ever to centrally manage, curate and deliver a content-first user experience across devices.”
“This brings us closer to the vision where entertainment super-aggregators, whether telcos, pay-TV providers, or carmakers for in-vehicle entertainment, can deliver holistic, user-centric content discovery and access,” Donath added.