Sound design and post production company Vaudeville Sound Group is working with Google on developing 3D audio models and creative sound design for the recently released Immersive Audio Model and Formats (IAMF) specification.
The IAMF specification is a royalty-free license, released through the Alliance for Open Media (AOMedia), that will enable developers to create immersive audio applications, content and experiences from broadcasting to XR.
“The IAMF specification has arrived at the right moment in the immersive audio industry, and we are thrilled to be working with Google and its partners to deliver the next generation of 3D audio experiences,” said Mirko Vogel, managing partner, and head of immersive design and development, Vaudeville Sound Group.
“We have worked with all of the leading immersive audio formats, and see IAMF as the gateway to truly deep, rich and interoperable audio experiences across the widest range of devices and applications, from streaming and gaming to augmented reality and virtual reality, as well as traditional broadcasting, phones and vehicles. This is the answer to what many engineers and consumers have asked for when they ask ‘What’s Next?’”
Jani Huoponen, product lead for immersive audio at Google, added: “Whether mixing for film, game or music, we envision IAMF opening up new ways for sound engineers to create immersive experiences all the way to the end users. Vaudeville will help us realise our goals for this industry.”
