Media Consumption
Imagine Communications, Operative join forces on unified ad tech solution
The companies will offer media companies a solution that unifies and automates tv media sales and execution
adtech
Media Consumption
Connected TV advertising is being wasted. Here’s why.
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
Business
Microsoft acquires Xandr from AT&T
"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"
Media Consumption
RTL Group launches targeted digital advertising solution for European broadcasters and streamers
Jointly-owned sales and services company, TechAlliance, will combine operations from RTL’s ad-tech company Smartclip and Yospace with Singtel’s Amobee
Media Delivery
Virgin Media boosts digital ad strategy with Google Ireland
Ireland's leading commercial broadcaster has partnered with Google Ireland on what is described as a first-of-its-kind integration of Pause Ads for Google Ad Manager
Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Business
TVBEurope August 2021 issue released
This month we take a look at streaming, advertising technology, and discover the Secrets of the London Underground
Media Consumption
Belgium’s RTBF OTT platform served over 12 million personalised ads during Euro 2020
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...