Adtech company Mediaocean to acquire software platform Innovid
The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
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The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
The solution uses machine learning to optimise personalisation of advert placement
Products such as tours, hotels, flights and travel essentials will be chosen by AI and showcased according to the context of the programme being...
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
The expanded collaboration aims to support TF1 PUB's digital acceleration strategy
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available in early 2024
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Rob Gambino, head of advertising and personalisation Strategy at Harmonic, explains why content providers need to deliver outstanding video quality, low latency, and personalised...
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
The companies will offer media companies a solution that unifies and automates tv media sales and execution
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"
Jointly-owned sales and services company, TechAlliance, will combine operations from RTL’s ad-tech company Smartclip and Yospace with Singtel’s Amobee
Ireland's leading commercial broadcaster has partnered with Google Ireland on what is described as a first-of-its-kind integration of Pause Ads for Google Ad Manager
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
This month we take a look at streaming, advertising technology, and discover the Secrets of the London Underground
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...