Adtech
Sky, ITV and Channel 4 to launch ‘industry first’ unified advertising marketplace
The initiative aims to provide new-to-TV brands with the ability to access premium video content through a single campaign
adtech
Media Management
Outperforming with outsourcing: staying competitive with Media Capability Centres
Nitin Jain, managing partner, director at Skandha Media Services investigates how Media Capability Centres are emerging as a strategic alternative to traditional in-house operations...
Adtech
ruwido introduces remote control-as-a-service
The remote's touch-sensitive LCD button can be programmed and configured dynamically by the TV service provider
Adtech
Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...
Media Consumption
Opinion: The FA Cup Final shines a light on linear TV’s transformation
Dave Dembowski, Operative's SVP of global sales and marketing, explains how major sports events like the FA Cup Final can help broadcasters marry their...
Adtech
Netflix’s in-house ad platform to launch in EMEA next week
Netflix also announced a new modular framework for ad formats that leverages generative AI "to instantly marry advertisers’ ads with the worlds of our...
Sustainability
Industry first for Channel 4 Sales with advertiser emissions tool
The solution provides digital campaign emissions data as the broadcaster continues to put sustainability at the top of its agenda, said Channel 4
People
Meet the… VP international
Charlie Johnson, VP international at Digital Envoy, tells TVBEurope how early experience in sales was the perfect grounding for a role in media and...
Artificial Intelligence
An innovation revolution in ad personalisation
Allan Nicholson, senior director, advertising solutions and strategy at Harmonic, looks at how rapid advances in AI, cloud computing and dynamic ad insertion are...
Adtech
Measuring the impact of AVoD
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
Adtech
Netflix smashes through 300 million worldwide subscribers
Co-CEO Greg Peters said the advertising tier represented over 55 per cent of new subscribers across the countries where it is available (including the...
People
Meet the…. senior director, advanced TV
Erika Loberg from programmatic advertising tech company OpenX, reveals that despite not having formal training, a sense of curiosity has helped her forge a...
Adtech
Strategic ad-tech alliance for smartclip and M6 Publicité
The collaboration will progressively integrate smartclip's ad-tech solutions into M6 Publicité’s technology stack
People
Virtual adtech company uniqFEED appoints new COO
Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company
Adtech
Adtech company Mediaocean to acquire software platform Innovid
The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
Adtech
Bitmovin gets the message across with AI Contextual Advertising
The solution uses machine learning to optimise personalisation of advert placement
Artificial Intelligence
INSIGHT TV and Edge Video AI partner on UK AI-powered live shopping
Products such as tours, hotels, flights and travel essentials will be chosen by AI and showcased according to the context of the programme being...
Adtech
Yospace: 51,000 years’ worth of ads were stitched globally during the Euros
During the final between Spain and England, Yospace reported a 22 per cent increase in mobile traffic
Adtech
Yospace: Bellingham’s wonder kick helps streaming advertisers score
The ad break that followed was the most watched and most valuable of all, delivering millions of extra, unscheduled ad spots to the audience,...
Media Consumption
FreeWheel extends TF1 PUB partnership
The expanded collaboration aims to support TF1 PUB's digital acceleration strategy
Artificial Intelligence
Skandha unveils AI-based advertising verification tool for sports streamers
Evince's AI-enabled technology automates the detection and capture of primary and secondary advertising elements on live sport streams
Adtech
Netflix to launch in-house adtech platform
The streamer initially named Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022
Adtech
Bitmovin, Yospace partner on solution that inserts adverts into live streams
The new offering combines Bitmovin's Live Encoder and Yospace's SSAI to deliver high-quality video
Media Delivery
Pause ads are the latest streaming innovation, prepare for more
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
Adtech
New Veset platform puts ads in the picture
Veset AdWise can be used for live sports broadcasting, news and live events, entertainment, and TV shows, said the company
Adtech
Imagine Communications acquires Marketron REV broadcast sales platform
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available in early 2024
Adtech
As Amazon packs up its ad server, is this an opportunity for vendors with omnichannel offerings?
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact on multi-channel advertising following Amazon's decision to close its ad server
Adtech
Live streaming is improving thanks to the latest cloud and SSAI innovations
Rob Gambino, head of advertising and personalisation Strategy at Harmonic, explains why content providers need to deliver outstanding video quality, low latency, and personalised...
Sponsored
Imagine survey delivers welcome insight into CTV ad buying
Imagine Communications' new report, Connected TV Ad Buying: A Survey Of Ad Agency Buyers, offers valuable insights for media companies working to develop targeted...
Media Consumption
Imagine Communications, Operative join forces on unified ad tech solution
The companies will offer media companies a solution that unifies and automates tv media sales and execution
Media Consumption
Connected TV advertising is being wasted. Here’s why.
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
Business
Microsoft acquires Xandr from AT&T
"Microsoft can accelerate the delivery of its digital advertising and retail media solutions"
Media Consumption
RTL Group launches targeted digital advertising solution for European broadcasters and streamers
Jointly-owned sales and services company, TechAlliance, will combine operations from RTL’s ad-tech company Smartclip and Yospace with Singtel’s Amobee
Media Delivery
Virgin Media boosts digital ad strategy with Google Ireland
Ireland's leading commercial broadcaster has partnered with Google Ireland on what is described as a first-of-its-kind integration of Pause Ads for Google Ad Manager
Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Business
TVBEurope August 2021 issue released
This month we take a look at streaming, advertising technology, and discover the Secrets of the London Underground
Media Consumption
Belgium’s RTBF OTT platform served over 12 million personalised ads during Euro 2020
Smart AdServer's adtech solution for live OTT ad break management and ad-decisioning enabled the broadcaster display personalised ads to more than 100,000 viewers, in...