Global, the home of Capital FM, Heart and LBC in the UK, has revealed plans to expand into video-first podcast brands and branded entertainment in sport.
The company has launched Global Studios, which, in addition to producing its video-first podcast brands, will focus on bringing creator-led video together with its audio brands.
Group CEO Simon Pitts said: “Expanding into video in a major way is a natural next step for Global. We all know the lines between audio and video are blurring rapidly, with audiences and brands increasingly expecting integrated experiences. And that’s what you’re going to get from Global.”
Global also announced a new sports entertainment division bringing brands, athletes and rights holders closer to fans, stating its aim is to “amplify huge events for rights holders and help them connect with audiences in new ways”.
