WTA Ventures, the commercial arm of the WTA, has selected IMG to provide managed production services in a multi-year agreement that will begin with the 2027 season.
IMG will lead the delivery of coverage across more than 50 WTA Tour events each season, including the WTA Finals, WTA 1000, WTA 500 and WTA 250 tournaments.
It will provide host broadcast production, world feed production, venue connectivity, global distribution, technical operations, and short-form content production.
IMG will also manage the wider ecosystem of specialist production partners, including outside broadcast and graphics providers, said the WTA.
Speaking about the deal, Marina Storti, CEO of WTA Ventures, said: “We are delighted to be partnering with IMG on the next stage of our journey to bring the drama and entertainment of the WTA Tour to fans around the world through high quality and innovative coverage. IMG has a proven track record of delivering outstanding production across a range of sports and I am confident that, together, we can raise the bar yet further in how tennis is covered, to the benefit of our broadcast and commercial partners, players, tournaments, and fans.”
Barney Francis, chief business officer at IMG, added: “We are incredibly excited about this new partnership with the WTA, which builds on the strength and trust of our broader relationship to help them grow even greater reach, value and impact. As media and consumption habits continue to evolve, it’s more important than ever to deliver an innovative, consistently premium product across every platform.”
