New basketball competition Project B has appointed Host Broadcast Services to manage all centralised broadcast production and technical operations for the worldwide competition, which will be streamed live on YouTube.
The two companies said they intend to create premium live and shoulder programming that captures “the intensity of the circuit as it travels from city to city, combining iconic destinations, global basketball superstars, and fast-paced on-court action”.
The centralised broadcast operations and production ecosystem enable localised commentary, studio programming, and market-specific coverage, said HBS.
As Official Host Broadcaster, HBS’ responsibilities will include:
- End-to-end live game production
- Arena broadcast infrastructure deployment
- Multi-camera operations and technical integration
- Global feed management and delivery
- Replay, graphics, commentary and highlights production
- Specialised content capture, including player access and immersive camera systems
- Support for broadcast, streaming, social and digital media partners
“Partnering with HBS is a foundational step in building the future of streamed live sporting events,” said Grady Burnett, co-founder and chief operating officer at Project B. “We are building a truly global basketball platform with world-class production standards in every market. HBS brings unmatched experience, operational discipline and technical innovation to deliver a premium experience for fans, players, sponsors and media partners worldwide.”
“HBS has a long history of producing the world’s most prestigious sporting events, and we are excited to bring that expertise to the Global Basketball Tour,” added Dan Miodownik, CEO of Host Broadcast Services. “Project B is building an ambitious and forward-thinking platform, and we look forward to helping establish a broadcast operation capable of serving audiences at a truly global scale.”
