Netflix would consider releasing the third season of Stranger Things in VR if there is “consumer demand.”
Speaking to Trusted Reviews, Christopher Whiteley, director of business development for EMEA at Netflix, revealed VR is something the SVoD company is considering.
“It’s one of the things that, along with a myriad of other ideas, we will begin to test and see if there’s consumer uptake, and uptake in the creative industries,” said Whiteley.
“We go back to the fundamental culture within Netflix, around testing and learning. What do we think will work? We’ve got great ideas, and then we’ll test them and the data will decide whether that’s something we lean into or not.”
“If we see consumer demand, we see uptake for it, we’ll do more of it. And if there’s demand there then it will grow,” he continued.
“If the Duffer brothers came to us and said ‘you know, Stranger Things season three has gotta be in VR’ then that would be a really interesting conversation. And somebody else in Netflix would be having that conversation on the product side and content side, and around commissioning and so on.”