This year's Madrid Open tennis tournament will be the first ATP Masters 1000 event to broadcast live matches in virtual reality.
All the action on the event's centre court will be available in 360-degree video in special stands located at the venue.
The event is using Samsung Gear VR glasses and optical fibre from Orange.
The tournament will also be available in 360 via broadcaster TVE's YouTube page.
“The virtual reality will make fans live a unique experience,” said Gerard Tsobanian, president and chief executive of the Madrid Open. “I am happy that two great partners such as Samsung and Orange have decided to join our commitment to innovation. The Mutua Madrid Open has a technological vocation, something that we demonstrate year after year. And I think the new 360 stands will be a success.”