Communications semiconductor specialist Broadcom will contribute to the special Ultra HD satellite broadcast of the 2014 World Cup, in partnership with Globosat and Elemental.
The special live broadcast of the final three matches of the World Cup will be made available by Globosat to selected subscribers and Pay-TV operators in Brazil. Encoding will be provided by Elemental Live video encoders. Broadcom will provide decoding via its video decoder system-on-a-chip with HEVC compression at 60 fps and 10bit colour. Satellite uplink and signal receiving systems will be by Globosat.
“Globosat leads the Brazilian pay-TV segment with high quality programming, including live action sporting events, and we are excited to deliver a live Ultra HD broadcast of the World Cup games,” said Roberto Primo, CTO of Globosat. “Broadcasting the World Cup in 4k resolution is an important part of our effort to contribute to the evolution of the TV viewing experience in Brazil. Partnering with Pay-TV operators that share this goal also allows us to deliver Ultra HD to an even wider viewer audience in the future.”
“Our collaboration with Globosat and Elemental to bring a live Ultra HD broadcast of the World Cup to viewers validates the demand for Ultra HD in 2014 and beyond,” said Rich Nelson, Broadcom SVP of marketing, broadband communications group. “This underscores the value of Broadcom’s innovative silicon to deliver the highest picture quality and ultimate viewing experience to home viewers globally.”
“We are proud to support Globosat and to work with Broadcom in supporting the World Cup with a whole new level of sports fan experiences, thanks to this historic 4K HEVC satellite transmission,” said Keith Wymbs, chief marketing officer for Elemental Technologies. “Globosat is setting the pace with 4k and its innovative OTT and TV Everywhere services. The reliability and video quality available with Elemental video processing and Broadcom decoding will be there every step of the way.”