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BBright, GlobalM partner to deliver Ultra HD content in the cloud at 100 Mbps

According to the companies, the trial demonstrates the strength of ST 2110 and HEVC 4:2:2 workflows for high-bitrate Ultra HD contribution

BBright and GlobalM have completed a trial of interoperability across an Ultra HD contribution chain in the cloud, achieving transmission bitrates exceeding 100 Mbps, a level which the companies say surpasses typical satellite contribution paths.

The trial used BBright’s Ultra HD ST 2110 encoder to provide an uncompressed IP input which was turned into HEVC 4:2:2 10-bit with the highest quality profile.

The encoded stream was then transmitted using SRT to the AWS cloud, where GlobalM’s cloud transport platform ensured secure routing, contribution monitoring, and signal integrity throughout the end-to-end workflow.

At the output, GlobalM re-streamed the Ultra HD signal over SRT to a BBright decoder, which reconstructed the feed as an ST 2110 output, closing the loop with precise format consistency and latency control, said the companies.

The result confirms the ability of both systems to operate seamlessly in an IP-native, cloud-based Ultra HD environment, ensuring broadcast-grade reliability and performance, they added.

Speaking about the trial, Guillaume Arthuis, managing director of BBright, said: “This end-to-end interoperability with GlobalM demonstrates the strength of ST 2110 and HEVC 4:2:2 workflows for high-bitrate Ultra HD contribution. It shows that IP-based encoding and cloud transport can now match, and even exceed, traditional satellite links in terms of visual quality, latency, and flexibility.”

George Bery, global sales manager at GlobalM, added: “Partnering with BBright illustrates how broadcast-quality encoding and professional cloud contribution can converge. This collaboration validates a new generation of interoperable, IP-based workflows capable of transporting Ultra HD content securely and efficiently in the cloud.”