Ateliere Creative Technologies has unveiled a new roadmap, which includes adding Generative AI and machine learning tools to its Ateliere Connect media supply chain.
The new platform will bring intelligence automation to end-to-end workflows including ingest, management and monetisation of content at scale, said the company.
Ateliere has established an AI Advisory Council comprising leading entities from the global media, telecommunications and entertainment sectors, which it says will draw upon the members’ deep industry experience to provide input on new market opportunities and how to use GenAI to “bring order to chaos”.
The AI Advisory Council will allow Ateliere to conduct qualitative research, engage in open dialogue and actively listen to clients’ pain points to ensure that the company develops solutions that the industry needs to succeed, it said.
The platform’s vision of a cohesive workflow ecosystem aims to help users who will no longer need to manage a multitude of AI services that individually solve narrow problems, added Ateliere. Instead, users will be able to orchestrate and automate end-to-end workflows to achieve business outcomes. As part of this approach, Ateliere is validating potential partnerships with technology developers, service providers, integrators and other industry stakeholders to ensure the right integration to address highly specialised needs, the company continued.
“By truly understanding our customers’ needs, offering genuinely innovative and valuable solutions unavailable elsewhere, and building a culture of differentiation we can achieve the ultimate goal: becoming a trusted partner, a valued advisor and an essential component in our customers’ success,” said Dan Goman, chief executive officer, Ateliere.
