Strada, a cloud-based workflow automation platform designed for creative professionals across the content creation spectrum, will be officially launched today.
The platform aims to remove the complexities and inefficiencies faced by professional content creators and has been built to be used by everyone from Hollywood cinematographers, to independent filmmakers, and YouTubers.
The customisable platform experience enables users to design workflows for their own post production needs, with features such as multi-cloud syncing, multicam playback, automatic transcription and translation, transcoding, and AI tagging and analysis, all controlled from the browser interface.
Strada has been created by Hollywood tech veterans Michael Cioni, a workflow expert with hundreds of film and TV titles in his portfolio, and Peter Cioni, an accomplished media and entertainment executive.
“I have been working in production and post my entire professional career; I know if I’m experiencing problems while making content, there are millions of others who are continually frustrated while dealing with the shortcomings of the tool sets available to us,” said Michael Cioni, CEO and co-founder of Strada. “With recent advancements in artificial intelligence and machine learning, I believe there are new ways to leverage the cloud to automate and remove workflow hurdles. Strada is the first AI-powered platform designed for the creative community.”
Anyone interested in beta testing the platform can sign up here.