Video technology company Magnifi has announced the launch of its new automated graphics platform with generative AI and advanced video editing.
Unveiled at the NAB Show 2024, the new Magnifi by VideoVerse SaaS video-editing platform aims to provide sports broadcasters with integrations that enhance video automation and content creation workflows, said the company.
“Building on our prestigious Product of the Year recognition in NAB 2023 for AI and machine learning, we are thrilled to introduce our latest innovation in generative AI-led graphics, revolutionising content creation and delivery,” said Vinayak Shrivastav, CEO and co-founder at Magnifi. “This new platform represents a significant leap forward in automated graphic design, empowering organisations to produce visually compelling content at scale while maximisng efficiency and creativity.”
The AI-led solution uses code-based design and generative AI to deliver fully-automated, data driven graphics workflows across all digital media asset classes. Magnifi also announced a new extension for Adobe Premiere Pro, providing users with instant access to Magnifi-indexed libraries directly within the solution.
A strategic partnership with Grabyo, a cloud video platform for live broadcasting, live clipping and distribution will combine Magnifi’s automated highlights production solution with Grabyo’s editing and publishing platform, aiming to enable sports broadcasters to efficiently capture, edit and publish highlight clips from live sports broadcasts, said the company.
Daniel Evans, senior vice president of sales at Magnifi said: “We are excited to join forces with Grabyo and Adobe to bring even greater value to our customers. These strategic partnerships underscore our commitment to innovation and our mission to empower storytellers with cutting-edge tools that simplify and elevate the video production process.”
