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Avid debuts MediaCentral | Editorial Management platform

New platform is designed to streamline post production workflows

Avid has announced the availability of MediaCentral | Editorial Management, an all-inclusive collaboration platform that aims to streamline media creation workflows.

MediaCentral | Editorial Management is a simple-to-deploy asset management tool that enables small-to-mid-size post production and broadcast teams to collaborate through secure media workflows from both an integrated panel inside Media Composer, as well as from a web browser and mobile clients.

Enabled by Editorial Management’s new HyperBin architecture, assistants and producers can create and modify HyperBins, add locators and metadata, create subclips, and perform other asset management tasks, all from MediaCentral | Cloud UX, a simple web browser interface.

“Being a mid-sized production studio in an atypical market we need to be as nimble and cost effective as possible, expanding project and media management tasks outside of Media Composer allows our team to collaborate with the speed and efficiency we need to take on demanding jobs under tight deadlines,” said Scott Roy, SVP of post at Trailblazer Studios, which has been beta testing MediaCentral | Editorial Management.

“MediaCentral | Editorial Management allows our teams to stay in sync by giving our show runners, story producers and assistant editors the ability to work within the same environment as our editorial team, giving them the tools they need to contribute to the story without ever having to leave their creative applications.”

Alan Hoff, Avid’s vice president, Market Solutions, added: “MediaCentral | Editorial Management is designed specifically to meet the needs of smaller post-production and broadcast teams working with Avid NEXIS, giving them enhanced collaborative capabilities, greater control over their media assets, and the ability to stay in complete sync so that they can turn around their projects on time and at the highest quality.”