Avid has released new features to MediaCentral workflow platform which it says will empower broadcasters and media companies to accelerate production on-premises and in the cloud.
The new features include:
- The Blueprint Builder in Avid’s newsroom-planning, content-sharing and project-tracking tool MediaCentral | Collaborate enables newsroom teams to tailor their planning and approval workflows with specific attributes they require for their productions.
- The Collections app speeds up workflows between apps on the MediaCentral platform, enabling users to gather content for their stories more quickly. Working like a clipboard, the app makes it simple for users to collect material, saving time and speeding up the creative process.
- Enhanced Send To Playback capabilities. An incoming feed, even though not yet complete, can now be transferred to FastServe | Playout servers, replacing the need for teams to edit a feed into a timeline before transferring.
- Updates to the Rundown app inside MediaCentral | Cloud UX. As well as providing more detailed timing information, these enhancements enable more work to be done in the web-based MediaCentral | Cloud UX app.
- Adding granularity to user-rights management within MediaCentral | Acquire. Production teams controlling multiple ingest and playout devices can now grant users specific permissions to record or view content. In addition, custom metadata – including mandatory metadata – can be added at the ingest stage, helping to improve the discoverability of clips, cutting search time and speeding up getting stories to air or online.
Speaking about the updates, Avid VP of product management for video and media solutions, Dave Colantuoni, said: “Broadcasters tell us they’re under pressure to deliver compelling content, fast, and so are looking for reliable time-saving production features. These ongoing updates to our MediaCentral platform are designed to help production teams unlock creativity and operational efficiency, enabling our media enterprise customers to provide better content for their viewers quicker than ever.”
