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With almost 1 million assets under active management, Banijay extends deal with Blue Lucy

Since the two companies first began working with one another, BLAM has seen a nearly 300 per cent increase in asset volume, growing from just over 250,000 assets on initial deployment to almost 1 million now under active management

Banijay Rights has signed a new four-year deal with asset management company Blue Lucy.

The media company will continue to employ Blue Lucy’s BLAM platform as part of its day-to-day operations. Banijay Rights’ brands include Survivor, Big Brother, MasterChef, Peaky Blinders, SAS Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror.

Image courtesy Remarkable Entertainment

Deployed in a cloud-ground hybrid configuration, BLAM manages both AWS S3 cloud, and on-prem Quantum storage, and supports the management, adaptation, and delivery of content to partners and platforms across global markets.

Since the two companies first began working with one another, BLAM has seen a nearly 300 per cent increase in asset volume, growing from just over 250,000 assets on initial deployment to almost 1 million now under active management. BLAM currently manages more than 550,000 hours of material for Banijay Rights, including 360,000 hours of finished video content, said Blue Lucy.

“In our business, operational excellence is paramount. Blue Lucy consistently provides the speed, precision, and agility required to support our constantly evolving distribution needs,” said Richard Clarke, head of content operations, Banijay Rights.

“Their technology underpins key aspects of our global operations, with a platform that adapts effectively to our evolving requirements. Their responsiveness and ability to tailor solutions have contributed to improved operational efficiencies and measurable improvement in distribution workflows. We look forward to building on this trusted partnership.” 

Julian Wright, CEO of Blue Lucy added: “The numbers speak for themselves, and this renewal reflects the strong collaboration we’ve built over recent years, as well as the strength of our shared commitment to innovation and agility. In the past 12 months alone, the system has handled 1.3 million workflow runs and over 13 million microservice executions. It truly is a platform which performs at scale for Banijay Rights. Perhaps most tellingly, there were more than 2,500 workflow configuration changes made in just one year – proof of the agility, responsiveness, and operational flexibility our platform enables.”