Business
Thinkbox CEO appointed president of Global TV Group
Group is a forum for sharing knowledge and collating global TV intelligence
thinkbox
Business
ITV, Channel 4, Sky collaborate to prove value of VoD
Companies join forces with Thinkbox to unveil study into broadcasting video on demand
Data Centre
TV sponsorships’ impact “long lasting” – Thinkbox
Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand is popular than non-viewers, according to the latest Thinkbox...
Data Centre
TV still accounts for three quarters of viewing
Despite the rise of SVoD and OTT services, TV remains king, accounting for three quarters of video viewing. That’s according to the latest research...
Business
UK TV ad revenue grows in 2016
Increase represents the seventh year in a row that TV advertising revenue in the UK has risen.
Features
How do you connect your TV data?
It was widely reported that prior to the February 2013 debut of House of Cards, Netflix chief content officer Ted Sarandos revealed his game...
Data Centre
TV sets remain “first port of call” as commercial TV rises
TV channels in the UK enjoyed a strong beginning to 2016, according to the latest Thinkbox report. UK figures for the first half of...
TVBEverywhere
TV still king
Television still dominates the way viewers consume content, according to the latest Thinkbox report. The figures report that TV – live, playback or on-demand...
TVBEverywhere
UK TV advertising tops £5 billion
A record £5.27 billion was invested in UK TV advertising in 2015, according to Thinkbox
Business
The truth about youth: video lives revealed
Analysis from Platypus and Thinkbox has shown that TV viewing (live, playback and the broadcasters’ VoD services) dominates the video viewing of all ages.
Analysis
The TV social media uprising
Social media provides a powerful platform for content creators and advertising agencies to get closer to their audiences, writes Keith Bedford, managing director at...