Channel 4, ITV and Sky have joined forces to The Big TV Festival, a new event that will “feature some of advertising and media’s most influential, forward-thinking speakers.”
The event, co-produced with Thinkbox, will take place 8-9th of February in Blackwood Forest, Hampshire.
The Festival aims to bring to life the power of TV for advertisers, exploring why TV advertising has “never been more essential for brand reach and awareness.”
Organisers say sessions will focus on key areas of TV: its shows, its audiences, and what it offers brands. Guests will hear from TV programme-makers about the craft of TV, the latest formats, and the latest developments in TV advertising. There will also be sessions on new thinking in marketing and leadership. The line-up will be revealed in the new year.
Media agencies and advertisers are being invited to nominate members of their teams to attend the Festival.
Kelly Williams, managing director, commercial, ITV, said: “We wanted to create a landmark event to blow people away with what TV can do and what’s coming next. There is a renewed spirit of collaboration in TV, embodied by this festival.”
Lindsey Clay, chief executive, Thinkbox, added: “The pendulum is swinging back to TV and it’s great to be putting on this festival. It will be two days of inspiration and entertainment surrounded by the incredibly talented people who make it happen.”