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In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and management
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...
The companies will offer media companies a solution that unifies and automates tv media sales and execution
Said Bacho previously worked with the company as a consultant