operative

People

Operative appoints Michael Napodano as new CEO

Since joining the company in 2019, Napodano has played a key role in strengthening global partnerships and scaling cloud-based solutions

People

Meet the… VP international accounts

Avi Yampolsky, VP of international accounts at Operative, tells TVBEurope about the importance of fresh thinking around legacy practices in driving progress

People

Meet the… senior vice president of global sales

Dave Demobowski, senior vice president of global sales at Operative tells TVBEurope why it is important to stay curious and "try everything once"

Media Consumption

How women’s sports are writing new rules of engagement

Women's sports are seeing a coordinated rise across live broadcasts, streaming, and digital platforms. Instead of gradual growth, it’s a rapid, worldwide acceleration. Operative's...

Media Consumption

Opinion: The FA Cup Final shines a light on linear TV’s transformation

Dave Dembowski, Operative's SVP of global sales and marketing, explains how major sports events like the FA Cup Final can help broadcasters marry their...

Media Management

Looking forward: industry insights into the coming year in media delivery, consumption and management

In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and management

Adtech

Opinion: How streaming sports give advertisers the chance to be more personalised and targeted

Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively

Media Delivery

Pause ads are the latest streaming innovation, prepare for more

For streaming companies, and commercial broadcasters with VoD channels, the pause ad is a new way of targeting viewers when they're distracted by something...