Ad management company Operative has announced the appointment of Said Bacho as senior vice president, EMEA.
Following a consultancy stint, Bacho joins Operative full-time to grow its regional sales and account management teams.
Bacho previously served as chief business development and marketing officer with Snell Advanced Media, prior to which he held management positions at Grass Valley, Imagine Communications and Avid.
“I am thrilled to be joining Operative at this exciting time of the industry’s transition,” said Bacho. “In just a few short months, I have been working with the team to identify many exciting opportunities that exist throughout the EMEA region.
“Now, this appointment delivers a clear customer-focused message and represents a solid forward-thinking commitment by Operative to the existing and new client base in EMEA and internationally.”