Operative Media has announced the appointment of Michael Napodano as chief executive officer.
Bringing more than 25 years of experience to the role, Napodano will aim to accelerate innovation, strengthen customer partnerships and boost expansion of the company’s suite of AI-driven products across the M&E space.
Prior to joining Operative in 2019, Napodano served as chief technology officer at Disney ABC Television Group, where he led enterprise initiatives across advertising technology and distribution. He previously held the SVP and CIO for sales, research and analytics role at NBCUniversal. Since joining Operative, he has played a key role in scaling cloud solutions and strengthening global partnerships.
Commenting on his appointment, Napodano said, “This is an exciting moment for Operative. We’ve built a remarkable foundation of world-class products, deep customer partnerships, and a trusted position with the biggest brands in media. As the industry continues to evolve, our focus is on scaling that foundation with the technology and intelligence that help our clients operate smarter, grow faster, and unlock new value across every screen.
“The pace of change in media has never been faster, and Operative is uniquely positioned at the center of that transformation. Our vision is to be the connective platform that unites technology, data, and operations across the ecosystem. We’re enabling media companies to innovate with agility, optimise performance, and realise the full value of their audiences and content. I’m energised by what’s ahead as we continue to grow and innovate alongside our customers.”
