TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Addressable advertising
Business
Sky, Virgin to launch AdSmart in July
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
TVBEverywhere
Project OAR aims to make addressable ads on TV a reality
Multiple media and technology companies have joined the consortium