Media Consumption
LTN Global releases signalling system for addressable adverts
LTN Target designed for delivering ad decisioning and ad signalling system integration
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LTN Target designed for delivering ad decisioning and ad signalling system integration
Will launch in February
Close to signing a deal with Sky's ad-targeting platform
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
Multiple media and technology companies have joined the consortium