Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Addressable advertising
Media Consumption
LTN Global releases signalling system for addressable adverts
LTN Target designed for delivering ad decisioning and ad signalling system integration
TVBEverywhere
ITV travels to Planet V with new addressable advertising platform
Will launch in February
TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Business
Sky, Virgin to launch AdSmart in July
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
TVBEverywhere
Project OAR aims to make addressable ads on TV a reality
Multiple media and technology companies have joined the consortium