Adtech
RMC-BFM boosts monetisation opportunites with Broadpeak SSAI
The SaaS-based solution aims to provide RMC-BFM with the scalability to handle peak ad loads while ensuring high performance, maximum fill rates, and improved...
Addressable advertising
Adtech
Yospace stitches 4 billion ads into Olympic live streams
Key highlights included the Men's and Women's 100m finals, which saw surges in viewership both before and after the events
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Adtech
Opinion: Are we approaching the end of the ad break?
As Amazon Prime Video introduces adverts into its content, Lelde Ardava, sales and account manager at Veset, looks at how broadcasters and advertisers can...
Media Consumption
Addressable TV industry predicted to reach $87 billion in next three years
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
Media Consumption
LTN Global releases signalling system for addressable adverts
LTN Target designed for delivering ad decisioning and ad signalling system integration
TVBEverywhere
ITV travels to Planet V with new addressable advertising platform
Will launch in February
TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Business
Sky, Virgin to launch AdSmart in July
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
TVBEverywhere
Project OAR aims to make addressable ads on TV a reality
Multiple media and technology companies have joined the consortium