Media Consumption
Advertising technology: A TVBEurope explainer
Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
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Watch TVBEurope's interview with Google's Justin Gupta as we try and decipher the terms and technology of advertising technology
LTN Target designed for delivering ad decisioning and ad signalling system integration
Will launch in February
Close to signing a deal with Sky's ad-targeting platform
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
Multiple media and technology companies have joined the consortium