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NENT plans to launch Viaplay in 15 more countries

Announcement part of company's Q2 results

As part of its Q2 2020 report, Nordic Entertainment Group has revealed plans to launch its Viaplay streaming service in 15 more countries over the next five years.

However, it didn’t reveal where or when the launches will take place.

The company reported subscribers to Viaplay grew by 206,000 during Q2, and by 605,000 compared to the same period in 2019. Total subscribers now sit at 2.72 million.

NENT said Viaplay sales fell by four per cent after the company temporarily reduced its sports package prices to reflect event cancellations brought about by the pandemic. Most sports have now resumed, prices are back to normal, and Viaplay is performing “very well”.

Streamed minutes excluding sports on Viaplay were up 42 per cent year on year, while streamed minutes of sport were increased by 10 per cent in June and 116 per cent so far in July.

Overall, the company said operating income had declined to SEK 156 million from SEK 432 million before associated company income and items affecting comparability (IAC). Advertising sales were down 30 per cent but NENT said it has seen a substantial improvement in July and expects advertising sales to be down substantially less in Q3 than in Q2.