Software Combined has acquired Unified Streaming.
The move marks the group’s entry to the European market as part of its strategy to acquire a portfolio of established B2B technology companies. Founded in Sydney and with offices around the world, there are currently ten companies from Australia and New Zealand within the group.
Software Combined said the Netherlands was a logical entry point due to its entrepreneurial culture, strong technology sector and high appreciation for specialisation. Its investment decisions are based on a long-term view, aiming to grow businesses with a strong culture and clear vision.
Based in Amsterdam, Unified Streaming was established in 2012 and has an international customer base which includes Globo, Viaplay and the BBC and was seen as the perfect fit for Software Combined’s mission.
Dirk Griffioen, CEO of Unified Streaming commented,“What appeals to us is that Software Combined invests in companies that have identified a niche market and have become true experts in it. That’s exactly what our company is. In addition, Software Combined puts strong emphasis on strengthening our team and accelerating our growth. Our team and unique culture are not only preserved, but we are supported to thrive. We look forward to working with Software Combined to further develop our company.”
Software Combined’s CEO, Evert den Hollander, added, “We are delighted to welcome Unified Streaming to our group. Each of the companies we own serves a clear niche, and Unified Streaming has demonstrated great success in the video streaming space. They have a strong culture and vision and are led by founders who care deeply about their legacy. These three factors make for a great, resilient company. We are not a traditional investor; we are a torchbearer of long-term vision, focused on strengthening and growing what makes a company unique.”
Plans for further expansion into the continent are already underway with Software Combined in the final stages of two more acquisitions in the Benelux market.
