AVoD revenues for TV and film are predicted to double from $33 billion in 2021 to $70 billion by 2027.
Digital TV Research predicts that in 13 of the 138 countries it tracks, AVoD will generate more than $1 billion by 2027, an increase from just five countries generating that figure in 2021.
Simon Murray, principal analyst at Digital TV Research, said: “US AVoD will grow by $19 billion to $31 billion by 2027 – remaining the largest country by far. The US has the world’s most sophisticated advertising industry by some distance, plus AVoD choice is greater in the US than anywhere else. The US will account for 46 per cent of the global total by 2027, up from 39 per cent in 2021.”
Second-placed China slumped in 2020 due to its economic downturn. It will take until 2024 for China to better its 2019 total. In 2021, the government clamped down on fan-based culture, which resulted in far fewer reality shows from the OTT platforms – and less viewer demand.
As previously reported, both Netflix and Disney Plus are believed to be considering a move into AVoD in the next couple of years.
