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AVoD will drive growth in Western Europe OTT revenues over next five years

OTT TV episode and movie revenues in the region are predicted to reach $45 billion in 2028

Following last week’s prediction that Eastern Europe revenues will double over the next five years, the analysts at Digital TV Research have now turned their attention to Western Europe.

They predict OTT TV episode and movie revenues in the region will reach $45 billion in 2028; up from the $27 billion recorded in 2022.

The UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion, said the analysts.

Simon Murray, principal analyst at Digital TV Research, said: “AVoD will grow faster than SVoD. AVoD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVoD revenues will total $24 billion by 2028 – up from $17 billion in 2022.”