As Netflix and Disney Plus get into the advertising business, new figures from Digital TV Research predict global AVoD revenues will rise from $38 billion in 2022 to $91 billion in 2028.
The analysts suggest that by 2028, 15 platforms will generate AVoD revenues in excess of $1 billion,
including six global, five from the US and three from China.
Simon Murray, principal analyst at Digital TV Research, said: “An exciting development will be the global rollout of hybrid AVoD-SVoD tiers by major platforms such as Netflix, Disney Plus, HBO and Paramount Plus. These four platforms will generate AVoD revenues of $22.6 billion by 2028 – or a quarter of the world’s total.”
