OTT TV and film revenues will reach $82 billion in 2029, up from $74 billion in 2023, according to new figures from Digital TV Research.
SVoD revenues will increase by only $2 billion to $55 billion – with little growth from 2025. leading the analysts to suggest the US OTT market is moving towards maturity.
AVOD for TV series and movies will contribute $22 billion by 2029; up from $16 billion in 2023. FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029; up from $4.3 billion in 2023, added the company.
Simon Murray, principal analyst at Digital TV Research, said: “These forecasts reflect the new reality. Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts due to tougher market conditions and greater caution from the platforms. Platforms are more wary about increasing content spend which will stifle subscriber development.”
