Global OTT TV episode and movie revenues will reach $215 billion in 2029; up by $53 billion – or 33 per cent – from $162 billion currently, according to Digital TV Research.
The US will remain the dominant territory by some distance, with its share of global revenues at 38 per cent by 2029; down from 46 per cent in 2023. The analysts forecast that US revenues will climb by $8 billion between 2023 and 2029 to reach $82 billion.
SVoD will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion, however, the analysts predict AVoD revenues will grow faster than SVoD.
Simon Murray, principal analyst at Digital TV Research, said: “AVoD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023.
“These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVoD-SVoD platforms by the US major platforms.”
