Revenues from Free Ad-Supported TV (FAST) are expected to rise from $6 billion in 2022 to $18 billion by 2028 according to new figures from Digital TV Research.
The analysts predict the United States will contribute over half (55 per cent) of the 2028 total, down from 67 per cent in 2022.
However, the US is predicted to add nearly $6 billion between 2022 and 2028 – or half of the world’s $12 billion additional revenues.
Simon Murray, principal analyst at Digital TV Research, said: “The FAST market by platform will remain fragmented. Pluto TV, Roku Channel and Samsung TV Plus will account for half the global total by 2028.”
Pluto TV will continue its international expansion, added the analysts, with its global revenues predicted to reach $4.2 billion by 2028, quadruple its revenues of $1.1 billion in 2022.