TiVo’s 2026 UK Video Trends Report reveals UK viewers are watching more video content but still struggling to find what they want to watch.
According to the report, UK viewers currently spend an average 4.62 hours a day consuming video content. They’re also paying more to watch video, spending an average of £82.38 monthly, up 11 per cent from £73.99 in 2025.
However, almost half (48.5 per cent) of the survey’s respondents said they are annoyed at having to browse multiple apps to find something to watch. More than three-quarters (77.2 per cent) use multiple apps during a typical viewing session, up from 64.2 per cent in 2025.
The report added that viewers in England now use an average of 8.64 video sources, up from 7.67 in 2025 and 6.48 in 2024. Northern Ireland has the highest average in the UK, at 9.64 sources.
More than 57 per cent of respondents said they watch traditional broadcast television via an app, up from 52 per cent in 2025, while over-the-air viewing has fallen to 43 per cent.
The Q2 2026 TiVo Video Trends Report: United Kingdom surveyed 4,493 adults 18 and older living in the UK during the second quarter of 2026.
