The recently announced joint venture between Accedo One and Magine Pro has officially launched as Leyra, unifying the two complementary solutions into a single offering.
Designed to enable OTT providers to boost audience engagement and retention, Leyra combines Magine Pro’s end-to-end subscriber lifecycle platform and Accedo One’s OTT technology and Accedo One Marketplace. Leyra aims to provide a full end-to-end experience across the entire lifecycle with simplified third-party integration and scalability, said the partners.
Building on many years experience of designing, launching and growing OTT services, the combined team and reimagined product suite aims to support users through the delivery of actionable insights and a range of tools to optimise their offerings and measure performance.
Commenting, Markus Hejdenberg, Leyra’s CEO, said, “Leyra is about bringing together complementary technology and expertise from two well established market leaders to create a global leader in SaaS solutions for OTT streaming. We are focused on growing the products from technology platforms into one unified business enablement platform, empowering our customers to better grow and optimise their services as the market continues to evolve.”
Matthew Wilkinson, CCO at Leyra, added: “As the streaming industry has grown more complex, risk has increased and it’s become harder for services to know what decisions to take to grow. Leyra tackles that head on—supporting the customer growth journey beyond service launch, giving providers the tools, data, and ecosystem to make the right calls at every stage of growth.”
