Planetcast Media Services announces the acquisition of Australia’s Switch Media in a deal that seeks to bolster its international expansion strategy.
Switch Media delivers online streaming solutions for major brands and live events across the globe, including the FIFA World Cup, Summer and Winter Olympics and Formula 1, for customers such as Foxtel Australia and Media Prima Malaysia.
The acquisition transfers full control of Switch Media’s assets to Planetcast, enabling integration of their online video solutions with Planetcast’s NexC unified platform and ensuring the Switch OTT product roadmap aligns perfectly with customer requirements. Financial details of the deal have not been revealed.
In a statement announcing the deal, Planetcast’s CEO, Sanjay Duda said: “Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy.”
“Battle-tested across varied customer segments such as pay-TV operators, broadcasters and telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”
Switch Media’s CEO, Mark Johns added: “Our journey with Planetcast promises to open up new markets and broaden our customer-base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”
