OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion in 2028; nearly double the $2.9 billion reached in 2022, according to figures from Digital TV Research.
Poland will remain the OTT revenue winner, say the analysts; doubling its total between 2022 and
2028 to $2.2 billion. Russia’s growth will be muted given current sanctions. Together Poland and Russia will account for 61 per cent of the region’s 2028 total revenues.
Simon Murray, principal analyst at Digital TV Research, said: “AVoD revenues will grow faster than SVoD. Russia’s AVoD revenues will stay just ahead of Poland.”
SVoD revenues will reach $3.5 billion by 2028 – up from $1.8 billion in 2022, added the analysts. Due
to the slowdown in Russia, Poland will become the SVoD market leader by some distance – the only country to generate more than $1 billion by 2028.