Global SVoD revenues will reach $127 billion by 2029; up from $107 billion in 2023, according to new figures from Digital TV Research.
The US and China will account for half of the 2029 total, said the analysts, with the US adding $2
billion of the $20 billion extra SVoD revenues between 2023 and 2029. Brazil, Germany, Japan and South Korea will each increase by $1 billion.
The six big US-based platforms will add $12 billion in SVoD revenues between 2023 and 2029 to take their combined total to $72 billion, predict the analysts. Netflix will remain the leader of the pack with $34 billion expected by 2029 – more than Disney+, HBO Max and Paramount+ combined.
Speaking about the findings, Simon Murray, principal analyst at Digital TV Research, said: “The key metric for the main SVoD platforms has moved away from subscriber growth to profitability.”