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China launches new 4K/8K satellite to support Beijing Games

China Media Group is planning to launch what it calls the world's first 4K+ HD, 24/1 TV channel dedicated to the Winter Games later this year

China has launched a new direct broadcast satellite which can support 4K and 8K video and provide high-quality live broadcast transmission services for major events such as the upcoming Beijing 2022 Winter Olympics.

The satellite is designed to run for 15 years and will be operated by the China Satellite Communications Co., Ltd.

China Media Group is planning to launch what it calls the world’s first 4K+ HD, 24/1 TV channel dedicated to the Winter Games later this year in order to encourage local viewers to engage with winter sports.

CMG said it plans to broadcast the Beijing games using new innovations, including 8K Ultra HD transmission, and also support Olympic Broadcast Services’ production of the world feed.