Following last week’s news that Samsung is partnering with Google to offer a new 3D audio technology for its TVs, the company has now announced a number of other new features.
The company is introducing Samsung Vision AI to its flagship Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame.
Samsung Vision AI includes a number of personalisation features, said the company, such as instant information about what’s on screen — whether identifying an actor or exploring displayed content —without disrupting the viewing experience.
Live Translate, powered by an on-device AI translation model, eliminates language barriers with real-time subtitle translations on live broadcasts, allowing viewers to enjoy their content in up to seven languages, added the company.
The company said it is also introducing on-device AI features to enhance picture quality, sound clarity, and the overall viewing experience:
- 8K AI Upscaling Pro: Elevates lower-resolution content up to 8K quality.
- Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
- Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects for clear, balanced audio.
- Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing across every frame.
- AI Mode: Adaptively optimises picture and sound through AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, president and head of visual display business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”
