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CJP Broadcast delivers graphics solution operated by a presenter

CJP Broadcast put together a solution that includes an Ultrix router from Ross Video and the Cosmos playout automation and streaming platform from PlayBox Technology

As part of a new graphics solution for betting company William Hill, systems integrator CJP Broadcast has built a solution that can be operated by the presenter.

William Hill’s two channels transmit horse and greyhound racing live to sports fans and customers, linked by a live presenter in the style of a radio DJ.

CJP Broadcast put together a solution that includes an Ultrix router from Ross Video and the Cosmos playout automation and streaming platform from PlayBox Technology. The company also worked with software specialist Squared Paper to develop the required data processing, graphics and user interface. This functionality was built with Squared Paper’s Busby software development kit.

The Squared Paper software utilises the data feeds obtained from racecourses and tracks, using the information to trigger HTML5 graphics templates for live insertion onto incoming SDI feeds. The system also facilitates the creation of the playlist, which is continually updated based on live schedules, said CJP Broadcast.

“We wanted to create something special in our racing coverage, to provide our customers with a better, richer racing experience,” said Mark Chesworth, head of broadcast at William Hill. “CJP Broadcast showed us that by using bespoke software, they could build a system that would bring our dedicated live greyhound racing channel to life. Led by a team of presenters, each bringing their personalities and styles to the screen, the fully automated system CJP developed gives us the output we want, and one our presenters love to drive.”

“The system was specified for remote operation, but Covid lockdown meant we had to develop it remotely, too,” added Chris Phillips, managing director of CJP Broadcast. “We assembled the hardware rack and operations desk in our demo area; Squared Paper accessed it to develop the software functionality, and William Hill could also log in to monitor progress.”