Ahead of the start of the UEFA Champions League 2025/6 season, Prime Video has revealed it is introducing an alternate feed to incubate and test new broadcast innovations.
Fans watching Prime Vision will have access to an optional layer of advanced statistics, insights and graphics in real-time.
The alternate feed will evolve throughout the current season, with new AI-powered innovations due to be introduced that will “bring even more never-before-seen features and insights,” said the streamer.
The alternate feed will launch tonight in the UK and be introduced “soon” to Germany and Italy.
At launch, the innovations include:
- Tactical Map: Fans can watch the game as the coaching staff do and see all 22 player positions in real-time. Observe how a team is structured in rest-defence to prevent the counter-attack, track how a winger is pressuring the fullback by staying high and wide out of possession and more
- Momentum: A Momentum bar below the Tactical Map will indicate live momentum, which uses an AI model to calculate the probability that either team will score in the next 10 seconds. This model includes metrics such as possession, player positioning and chances created to provide the cumulative threat a team has posed in the last five minutes
- Physical Insights: Even at the elite level, winning and losing is defined by physical actions. Fans can now track and compare the physical output of the world’s greatest players in realtime with insights such as jump height, running speed, shot speed, pass distances and more
- Advanced Analytics: Go deeper and see the hidden game of football. Cutting-edge metrics traditionally used by football clubs and data-obsessives are now available within the broadcast, including expected goals (xG), shot quality (xGOT), expected pass (xPass) expected save (xSave) and more
- Passing Options: Prime Vision uses a player’s positioning, direction and viewing angle to highlight the three most likely passing options, allowing fans to look ahead and track where the ball could go before the pass has been made.
- Player ID: A nametag overlay for the player in possession, especially useful in European competition with unfamiliar teams and squads.
Also launching for the new season is the integration of Dynamic Standings into the main broadcast experience, allowing fans to see the live impact on the league table across all Champions League fixtures as the action unfolds.
“Prime Vision combines the best of Amazon’s world-class production and technology experience to raise the bar for football fans and offer something meaningfully different,” said Alex Green, managing director of Prime Video Sport, International. “We are going to take the time to listen to fans and add functionality in the years to come, alongside the learnings we have with Prime Vision from other sports. Prime Vision allows us to experiment and test an all-new broadcast whilst preserving the main broadcast experience that is enjoyed by millions of households on Prime Video.”
Prime Video’s coverage of the UEFA Champions League kicks off tonight with Tottenham Hotspur v Villarreal.
