VIzrt has announced an upgrade to its live AR graphics solution.
Aiming to simplify the integration of augmented reality (AR) graphics into live broadcasts, Arena 6 features embedded AI designed to streamline keying and masking. AI calibration ensures AR graphics and virtual ads remain locked to the field regardless of camera movement, allowing users to get graphics to air 10 times faster with no loss of precision, said the company.
Using ambient learning, the solution’s Sports Intelligent Keyer intelligently separates foreground and background, minimising the need for manual intervention. Productions can easily add tailored ad content to any live sports event, widening both creative and monetisation opportunities.
Edouard Griveaud, senior product manager, Sports and AI, at commented, “With this release, we’re expanding on the real purpose of AI in production technology: making the process more effective and accessible. Want better creativity and efficiency? AI-powered calibration and keying speed up the process. In sports, the action never slows, and productions need technology that can keep up.”
