The UIM E1 World Championship, the world’s first all-electric raceboat series, has appointed Aurora Media Worldwide as its broadcast production partner.
Aurora will provide live racing action, highlights programming and a variety of behind-the-scenes content as the championship kicks off in Jeddah in early 2024.
Up to ten teams will compete in the inaugural UIM E1 World Championship season, using identical RaceBird boats during the first two seasons of the championship, with regulations being opened up in future seasons to allow teams and manufacturers to develop their own electric technologies.
Speaking about the company’s appointment, Lawrence Duffy, Aurora managing director, said: “This is a brilliant, global project. The show features cutting-edge foiling raceboats, mixed gender pilots from different. extreme sports backgrounds, going head-to-head in a quick, dynamic format. As you might expect, the creative armoury includes data feeds, AR and VR, drones, agile and on-board cameras to create the E1 signature.”
Rodi Basso, CEO of the UIM E1 World Championship, added: “We are proud to be partnering with Aurora. I have full confidence they will bring our ground-breaking raceboats, beautiful event locations, and talented pilots to life through a high-quality visual sporting experience which will provide fans with the best possible view to the action.
“In addition to world-class sporting action, we aim to take viewers on a journey that inspires us to more closely consider the effect of our actions on our lakes, waterways, coastlines and oceans, and our broadcast content will play a critical role in achieving this goal.”
