Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together their network infrastructure and localised expertise.
The deal will increase TBS’ global footprint by 50 per cent and expand its customer base to more than 170 broadcast and media organisations worldwide.
As part of the deal, customers of TBS and BT will have access to both companies’ global media networks via a product offering headed up by Telstra.
Customers will benefit from Telstra’s high-capacity media networks, said the companies, generating expanded reach and distribution of their content. This will be supported by an increased local team in APAC and access to the broader suite of TBS products and services, including field services, special events teams, and broadcast operations centres in Sydney, Melbourne, Hong Kong, London, and Pittsburgh.
“We’re excited about this collaboration and the opportunity to bring our customers greater content, reach and visibility by utilising the strength of both BT M&B’s and TBS’ world-class content delivery networks,” said Faisal Mahomed, director of media and broadcast and UK portfolio businesses, BT.
“This approach builds on the reach of our intelligent media platform, Vena, which continues to add wider networks, in addition to cloud integrations, virtualised services such as baseband encoding, and the recent 5G and LEO developments into our portfolio.”
Karen Clark, head of APAC at Telstra Broadcast Services, added: “Our priority at TBS is to offer a world-class global content delivery service for our customers, including the largest distribution network with the most flexibility and options for organisations to connect to the world.
“We’re continuing to see rapid growth in content demand and ongoing evolution in technology and distribution channels in response to changing consumer behaviour. The focus of TBS and BT’s teams and operations on the right customer outcome will ensure our customers have the very best partner to respond to the fast-changing broadcast environment and help them optimise their operations and reach global audiences.”