In a survey of sports executives by Altman Solon, almost four out of five sports executives (79 per cent) believe automated content creation will impact their business significantly, 61 per cent believe remote production technology will be just as game-changing.
In its 2003 Global Sports Survey, Altman Solon canvassed 150 global sports executives and 2,500 consumers across eight countries.
It found that new technologies, including AI capabilities, virtual production tooling, and cloud-based workflows, are transforming content production and distribution in the sports media industry.
Almost three-quarters of respondents (74 per cent) said they expect to see impactful changes from content localisation, like Virtual Board Replacement (VBR).
On the consumer side, just over half (52 per cent) of sports executives said content augmentation (AR/VR, gamification, and advanced stats) will impact sports media.
“Sports media innovation cycles are accelerating. The media value chain is being disrupted by tech-driven top-down technology and user-driven, bottom-up consumption trends, and sports executives are aware of the huge business potential,” said Altman Solon director Matt Del Percio.
“To reap the benefits of these innovations, rights holders and sports media groups need to invest in a well-defined innovation roadmap that targets areas with long-term growth potential. In addition, testing new products and identifying interdependencies between different innovation areas will be crucial for successfully navigating the evolving landscape.”
The full report is available here.
