Gravity Media and ATP Media, the media arm of the ATP Tour, have signed a new long-term partnership to deliver global coverage of more than 60 ATP Tour tennis tournaments including the ATP Masters 1000s, ATP 500s, ATP 250s and the season-ending Nitto ATP Finals.
Gravity Media said that the new deal “marks the beginning of a new and exciting next chapter in this partnership, with ATP Media and Gravity Media working together to deliver a new approach to the production of tennis across the world”. The partnership has already seen the two collaborate on the specification of the galleries and working areas for ATP Media Studios, which will be based at Gravity Media’s new Production Centre in London, White City which opened earlier this year.
“Gravity Media has been an important strategic partner for ATP Media over an extended period of time and so when Gravity Media stepped up to the plate with its bid under our very detailed and transparent tender process, we were naturally delighted,” said Mark Webster, ATP Media CEO.
“ATP Media has been acutely aware that, to ensure it continues to be at the forefront of live and non-live sports content production, it needs to continually re-invest in its production capabilities. With the unfortunate Covid-19 pandemic, such re-investment naturally had to be put on hold, but the tender process addressed that and this innovative and wide ranging deal with Gravity Media, an organisation ATP Media has implicitly trusted for many years, will now turbo-charge our production and take ATP Tour tennis to the next level for its fans.”
John Newton, Gravity Media’s CEO and founder added, “It is an extremely proud moment for me and the wider team, as we announce our long term production partnership, delivering ATP Media’s global broadcast and creative technology innovation solutions, building on an already long-standing relationship.”
“Ensuring we will deliver the most advanced remote broadcast solutions across the ATP Media assets as well as from our brand-new media hub, Production Centre London means we are poised to lead the way in the future of tennis broadcasts,” he continued. “This contract will ensure the most environmentally sustainable approaches are embraced, whilst ensuring we can provide more roles to the broadcast industry welcoming and encouraging a new generation of talent to come on board with both Gravity Media and ATP Media.”
