Telestream, provider of video transcoding and workflow automation solutions, is joining forces with BlackArrow with the aim of simplifying the process for pay-TV providers and broadcasters in Europe and other international markets to monetise video on-demand (VoD) programming. The two companies are streamlining the technical and operational challenges of preparing VoD assets for Dynamic Ad Insertion (DAI).
BlackArrow, a global provider of TV advertising and data solutions, enables pay-TV providers and their broadcast partners to monetise content delivered to any screen and at any time. Recently, UK-based Virgin Media partnered with BlackArrow to expand their dynamic ad insertion capabilities and to enable broadcasters to capitalise on the growing popularity of on-demand and multi-screen TV.
“There is an increasing interest from pay-TV providers and broadcasters in Europe to monetise time-shifted and multiscreen content,” said Chris Hock, senior vice president, business development and strategic partnerships at BlackArrow. “By connecting the BlackArrow and Telestream solutions, we are able to significantly streamline the operational processes for broadcasters to prepare VoD content and dynamically insert ads in it as it plays back on a pay-TV provider’s service.”
Announced earlier this year, Telestream’s VoD Producer DAI platform provides the critical function of preparing VoD assets and key metadata information, including ad break start and end points, which can be ingested into the BlackArrow Advanced Advertising System to enable pre-, post- and mid-roll VoD dynamic ad insertion.
Telestream’s VoD Producer DAI platform provides a way for content providers to prepare their content for VoD DAI. It prepares proper VoD assets and key metadata information, including ad break start and end points, which can be ingested into the BlackArrow Advanced Advertising System to enable VoD DAI.
“Dynamic Ad Insertion is about maximising ad opportunities and measuring the results,” said Jim Duval, director enterprise strategy and product planning at Telestream. “Now, on-boarding workflow for DAI VoD high volume production, management and measurement is simple and straightforward thanks to the BlackArrow and Telestream partnership.”