STV has announced that its VoD service, STV Player, has launched on Virgin TV set top boxes.
The launch forms part of a four-year strategic partnership between STV and Virgin Media announced earlier this year.
STV content will typically be available for 30 days in HD.
Virgin TV customers will have access to exclusive regional STV programming on their set top boxes, as well as over 1,200 episodes of classic shows from the STV archives, including Taggart and Rebus.
The service also launches in time for the highly anticipated final of I’m a Celebrity… Get Me Out of Here! and the upcoming Christmas schedule.
STV digital MD Richard Williams said: “We are delighted to be able to enhance our offering to Virgin TV customers right across Scotland as part of this innovative partnership.”
Virgin Media chief digital entertainment officer David Bouchier added: “The addition of STV player to the Virgin TV platform gives our customers the full range of STV’s programming on demand for the first time, which is great news for our customers in Scotland.”